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    <title>Dare Obasanjo aka Carnage4Life - Comments on Startup Advice: Find Underserved Markets</title>
    <link>http://www.25hoursaday.com/weblog/</link>
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    <copyright>Dare Obasanjo</copyright>
    <lastBuildDate>Wed, 04 Nov 2009 21:30:02 GMT</lastBuildDate>
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      <author>suppressed@unknown.org (Mike Gale)</author>
      <title>Comment by Mike Gale on "Startup Advice: Find Underserved Markets"</title>
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      <pubDate>Wed, 04 Nov 2009 21:30:02 GMT</pubDate>
      <description>The Internet gives us great potential here.  It's largely been squandered so far.

That potential is to serve the real needs of people.  Not some illusory mass audience that is a statistical average of many people.  i.e. no such thing exists but with a broadcast mindset  what else can you do?

Or a product shaped by requests from many utterly different users that ends up bloated, slow and that cannot shine for any individual user.

We have the potential to identify and serve really specific markets.

Not just with relatively brain dead text and images but something better.

Some of those markets are going to be very small.

The more you find out the more you realise that conventional mass markets are a horrible joke.

There's a lot of mental poisons in people's heads which stop them seeing and acting on this.  Like:  it must be free, it must appeal to everybody, 91000 close friends is real, eyecandy is everything, I'm so lazy I won't ever bother to understand this stuff...

There are a host of badly conceived ideas trying to get there.  I'm pretty sure things can pan out for those who are determined, thorough and actually try.&lt;br /&gt;&lt;br /&gt;Posted by: Mike Gale</description>
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