I’ve been busy with work and spending time with my son so I haven’t been as diligent as I should be with the blog. Until my time management skills get better, here are some thoughts from a guest post I wrote recently for the Live Services blog.
Dare Obasanjo here, from the Live Services Program Management team. I'd like to talk a bit about the work we are doing to increase interoperability across the "Social Web."
The term The Social Web has been increasingly used to describe the rise of the Web as a way for people to interact, communicate and share with each other using the World Wide Web. Experiences that were once solitary such as reading news or browsing one's photo albums have now been made more social by sites such as Digg and Flickr. With so many Web sites offering social functionality, it has become increasingly important for people to be able to not only be able to connect and share with their friends on a single Web site but also to take these relationships and activities with them wherever they go on the Web.
With the recent update to Windows Live, we are continuing with the vision of enabling our 500 million customers to share and connect with the people they care about regardless of what services they use. Our customers can now invite their contacts from MySpace (the largest U.S. social networking site) and Hi5 to join them on Windows Live in a safe manner without having to resort to using the the password anti-pattern. These sites join Facebook and LinkedIn as social networks from which people can import their social graph or friend list into Windows Live.
In addition to interoperating with social networks to bridge relationships across the Web, we are also always working on enabling customers to share the content they are find interesting or activities they are participating in from all over the Web with their friends who use Windows Live services like Hotmail and Messenger. Customers of Windows Live can now add activities from over thirty different online services to their Windows Live profile including social networking sites like Facebook, photo sharing sites like Smugmug & Photobucket, social music sites like last.fm & Pandora, social bookmarking sites like Digg & Stumbleupon and much more.
We are also happy to announce today that in the coming months, MySpace customers will be able to share activities and updates from MySpace with their Windows Live network.
Below is a screenshot of some of the updates you might find on my profile on Windows Live
These recent announcements bring us one step closer to a Social Web where interoperability is the norm instead of the exception. One of the most exciting things about our recent release is how much of the behind-the-scene integration is done using community driven technologies such as the Atom syndication format, Atom Activity Extensions, OAuth, and Portable Contacts. These community driven technologies are moving to ensure that the Social Web is a web of interconnected and interoperable web sites, not a set of competing walled gardens desperately clutching to customer data in an attempt to invent Lock-In 2.0
As we look towards the future, I believe that the aforementioned standards around contact exchange, social activity streams and authorization are just the first steps. When we look at all the capabilities across the Web landscape it is clear that there are scenarios that are still completely broken due to lack of interoperability across various social websites. You can expect more from Windows Live when it comes to interoperability and the Social Web.
Just watch this space.
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