A few days ago, in my blog post entitled Some Thoughts on the IE 7 Beta 2 Preview release I described the RSS features of IE 7 as unsatisfactory and disappointing. It seems I'm not the only one who dislikes what the Internet Explorer team has done with RSS.

In his post RSS Is a Glorified "Favorites" Feature Scott Karp writes

RSS is in Internet Explorer 7!!! The blogosphere is shouting from the rooftops. Yawn. I tried RSS in IE7, and it highlights the true shortcoming of current RSS applications — it’s really not much of an improvement over “favorites” or “bookmarks.”

IE7 goes so far as to put the RSS reader in same menu as favorites (or as TDavid puts it “A separate “Feed Center” exists inside the Favorites area.”), which appears in a left-hand navigation column.

So what’s the real innovation over Favorites/Bookmarks in terms of user experience? That it “automatically updates”? That I can get everything all in one place? That it highlights what’s new?

In his post RSS Really Sucks Paul Kedrosky writes

A while back I wrote that RSS sucks, and now that I've had some more time to think about it I've come to a deeper and more nuanced conclusion: RSS Really Sucks. The point was driven home recently as I read articles by people arguing that IE7 from Microsoft does RSS well enough to kill off a few standalone aggregators. I suppose, although that's a little like saying that buggy whips drive milk-wagons so well that people will soon stop using willow branches to goad horses.

Why? Because, as Scott Karp points out, the IE7 RSS implementation is as glorified "favorites" -- bookmarks, in other words. And they are particularly irritating bookmarks, ones that continually change and needle you as more "information" (I use that advisedly) comes beeping and streaming into your computer.

The main reason I am so irritated by IE 7's lackluster user experience around RSS is that you only get one chance to make a first impression. Using IE 7 will be the first time millions of people will be introduced to RSS and it would be unfortunate if they come away from thinking that is potentially transformative and liberating technology is simply a kind of "bookmarks that nag you all the time" feature.

I've heard some people say that if Microsoft integrates a high quality RSS reader into the browser then it would kill the desktop aggregator market which is the kind of thing Microsoft gets in legal trouble for all the time. My response? That is Death by Risk Aversion. What matters is making end users happy, not worrying about making features that suck just enough that people have to go out and buy software that does the job well so we don't get in legal trouble.