Mike Arrington has a blog post entitled Microsoft Spinoff Wallop Launches where he writes

Wallop, previously a semi-forgotton Microsoft Research “sandbox” social network and photo sharing project, was spun off into a new, independent, venture backed business earlier this year (details here). Tonight at 9 pm California time, Wallop is launching a semi-public beta.

Wallop is a Flash based social network that will compete with Myspace, Facebook and others that I mentioned in a post yesterday. It includes free unlimited storage for people to upload photos, videos and music.

Unlike the other social networks, Wallop CEO Karl Jacob says he has no plans to ever put advertising on the site. It just lessens the user experience, he says. Instead, Wallop wants a piece of the $3 trillion per year U.S. market for self expression items (clothes, furniture, beauty supplies, etc.). As sites like Cyworld have shown, people are willing to spend money for online expression items, too (Cyworld brings in a reported $300,000 per day in microtransactions to its users).

So Wallop has created a marketplace for “self expression” items on the site. Flash developers can create items and sell them to users. Music clips, animated widgets, artwork, avatars, clothing for avatars, etc. will all be for sale. Wallop handles payments and DRM, and takes 30% of the sale price. The rest goes to the seller.

This is an interesting business model and one I remember being mentioned by Ze Frank a few years ago in a presentation he gave to the Wallop team when the site was still part of Lili Cheng's Social Computing Group at Microsoft Research. This business model has been shown to work for various online services including QQ, Cyworld and Second Life. I also wonder what would have happened if MySpace had started off charging for "personal expression" content. Imagine if it cost a $0.50 to add a widget to your MySpace page or $0.25 to change your theme? It sounds ridiculous but so does the cell-phone ringtone market turning into a multibillion dollar industry. The only problem is figuring out how to deal with microtransactions...perhaps if it is tied to to a prepaid card instead? Anyway, enough speculation.

I do find the quote "$3 trillion per year self expression market" an amusing stretch though. It's like starting a taco stand and caling it an attempt to grab a piece of the trillion dollar food service industry. Anyway, I'm glad to see that Wallop is going to continue, it was a very innovative Social Network service even two years ago and it looks like it is in good hands now. 

PS: Is it me or did TechCrunch just switch to partial feeds? That sucks.

 

A: Very. If you've upgraded to iTunes 7 and now have regular problems with the application such as dIsTORted soUnD, you should read the article Apple Support docs address some iTunes 7 bugs which shows how to get around some of the more egregious bugs in this release.
 

Via Greg Linden's blog post entitled R.I.P. Froogle? I found out the CBS MarketWatch article entitled Google's latest could be aimed at eBay listings which informs us that

In a report for Bear Stearns clients, analyst Robert Peck described a new feature that's based on Google Base, a feature Google launched last October that lets people freely list items for sale.

Simultaneously, Google intends to "de-emphasize" its own Froogle shopping search engine, a Web site featuring paid listings from eBay and other online retailers. Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features, Peck wrote in his report.

There are a number of things I find interesting about this decision [if it is true]. The first point of interest is that this is another step by Google to move from a world where they crawl the Web to where content is submitted to them to be added to their search index directly. This furthers the trend started by offerings such as Google Webmaster tools (formerly Google Sitemaps) and Google Base. Another point of interest is that it seems Google considers product search to not be its own vertical but instead something that should be included automatically in search results via Instant Answers-type functionality (e.g. search for "movies 98052" exposes entry point into movie search page).

Finally, it looks like this is will be the first instance of Google killing a product that was out of beta highlighted on their main page. What product do you think they should kill next? Here's my list of top 3 Google services that should be sent to the product grave yard

1. Google Reader: I remember how scared people were when this service first debutted, however it's slow and unintuitive UI has made it unusable by anyone except die hard Google fans. It's a testament to its crappiness that it doesn't even make the top 20 list of aggregators used by TechCrunch readers which means that even the early adopter crowd is shunning it.

2. Google Video: Am I the only one that thinks that this entire service should be replaced with a "site:www.youtube.com" based search similar to what they've done with http://www.google.com/microsoft? The site has a decent search engine but almost every other part of the video sharing experience on the service is subpar. Then again, Youtube has set the bar very high.

3. Orkut: I was talking with a fellow Microsoft employee last week about the fact that when it comes to community sites, it takes more than features for a site to become popular, it takes people. Sites like Facebook, MySpace and even Friendster managed to be chosen by the right set of influencers and connectors to make them hit critical mass. This never happened with Orkut and it never will [except in Brazil]. My suggestion would be to fold the features of Orkut into Blogger, perhaps as a new service as the SixApart folks have done with Vox (aka LiveJournal + TypePad)

That's my list. I'm sure y'all have reasons to agree or disagree, holla at me in the comments. Also, turn about is fair play so if you want to create a list of services you think Yahoo! and Microsoft should kill for similar reasons I'd definitely find it an interesting read.

 

Cesar Menendez has a blog post entitled Zune and DRM (or "My Bad; I mis-Blogged") where he addresses some of the concerns around the Wi-Fi sharing features of the Zune. He writes

I misspoke (mis-blogged) on last week’s post. We don’t actually “wrap all songs up in DRM:” Zune to Zune Sharing doesn’t change the DRM on a song, and it doesn’t impose DRM restrictions on any files that are unprotected. If you have a song - say that you got “free and clear” - Zune to Zune Sharing won’t apply any DRM to that song. The 3-day/3-play limitation is built into the device, and it only applies on the Zune device: when you receive a song in your Inbox, the file remains unchanged. After 3 plays or 3 days, you can no longer play the song; however, you can still see a listing of the songs with the associated metadata.

So, to answer the direct question, Zune doesn’t have “viral DRM.” And mea culpa on telling everyone that we impose DRM.

In reading this, it seems that although Cesar has clarified the implementation the behavior [to end users] is still the same whether the music files are wrapped in DRM or the Zune knows that any song it gets over Wi-Fi can no longer be played 3 plays or 3 days without having to alter the files. I'm curious to see what the answers are to some of the questions asked by Joshua O'Madadhain about the 3 play/3 day feature since this is currently the most interesting feature of the device.

PS: I finally got to play with a Zune device at work and I like what they've done with album art in the music experience. The wider screen for watching videos is also a nice touch. I did have some difficulty with the controls because I kept trying to treat the D-pad as a scroll wheel due to my over-familiarity with the iPod. Check out the videos of playing music and videos on the Zune and Zune to Zune music sharing on Youtube if you want to see what it's like.

 

Julien Couvreur has a blog post entitled Cross-document messaging hack where he writes

The Dojo and Windows Live Platform teams have both recently released DHTML hacks that allow two iframes in different domains to communicate, bypassing the notorious same-domain policy implemented in browsers. I'm surprised by the relative lack of response in the AJAX blogosphere, as this opens lots of possibilities for mashups.

The basics:
The hack relies on dynamically created iframes, using the fragment identifier to leak/communicate information to the other domain and timers to check for iframe changes.

For example, if you have page A containing an iframe B in a different domain, then B can create a new iframe and load it with a url in the same domain as A. The url that is loaded doesn't generate a request to the server if it is properly cached and only the fragment identifier is used to pass changing information. Page A can now get the DOM handle on the new iframe and successfully retrieve the information transmitted in the url by B.

Although the hack goes around the same domain policy, you should realize that it does not constitute a significant security threat, as it requires both frames to cooperate. Additionally, this mechanism allows for control of which domains can work together.
...
The applications:
...
Windows Live goes into a more specific proof of concept, with the Windows Live Contacts Gadget, an embeddable contact picker. It explores the problem of cross-domain interactions deeper than the Dojo work, specifically around authentication, access control and privacy.

Like Julien, I'm surprised that there hasn't been more discussion about this technique in the AJAX blogs. I first learned about this technique from Yaron Goland while he was working with Danny Thorpe and others on the Windows Live Contacts Gadget. With this technique I can embed a widget gadget hosted on my domain on a page from another domain and then later on exchange data or otherwise communicate between the widget gadget and the hosting page.

This is how the Windows Live Contacts Gadget allows you to embed a control that opens a portal to a user's Hotmail address book and then communicates the contacts the user has picked back to the hosting page. It's a really sweet hack.

 

It looks like Kurt, Samir and the rest of the Windows Live Expo team has been busy the past couple of months. From the blog post entitled on their team blog we learn

The team has spent the past 2 months working on features that were either gathered from end user feedback or were part of our long-term roadmap, so we are excited to share our work with you. As part of this update we wanted to highlight the following new features:

Integrated payment service:  Paypal’s 150 million registered users can now easily reference their account in order to complete secure person-to-person transactions on Windows Live Expo.  Buyers can purchase items from sellers on Expo with a credit card thru Paypal or using their Paypal debit accounts. Additionally, sellers can specify their preferred method of shipping and declare the cost for doing so.

 New high quality job listings: Expo now allows users to search and browse thousands of local and national job listings which are supplied by our partner CareerBuilder.

 Featured ads: The new featured ads area (provided by AdMission) allows you to generate a lot more interest in your listing by offering a fun, rich media experience that highlights your classified listing. The featured ads module will initially appear in the real estate and autos sections (example).

I chatted with Samir about the addition of integrated payments and a job listing service a few weeks which led an interesting line of thinking on my part. Besides identity, the most important pillar of social software is reputation. In Windows Live, we are building all these notions of a user's reputation which don't really overlap but tell you more about the user. For example, a user who Hotmail considers a spammer (i.e. has a bad reputation as an email user) may also be an awesome seller on Expo to whoever responds to his V1@gr@ spam (i.e. has a good reputation as a seller). Then there are the various notions of expertise being built up in Windows Live QnA. A person who is great at answering questions about Marvel and DC Comics may suck at answering other kinds of questions. How should all these aspects of a users reputation be represented in our various services? Should they be unified in some way? Is it interesting to be able to click on my profile and get an overview of all aspects of my reputation in Windows Live? Do we need a Reputation Metasystem to go along with the Identity Metasystem so we can enable federated/interoperable reputation systems?

Anyway, I digress. Check out Windows Live Expo, the newest changes to site make it an even more compelling service than before.

 

A couple of days ago, I mentioned that I'd like to talk to folks at startups working on gadgets widgets. Since then a couple of folks have expressed interest in the idea.

In his post WidgetCon Om Malik writes

Dare wants to talk to widget creators. I think it is a great idea. I am happy to host Dare in SF, and perhaps we can put together an informal event to talk widgets. You know I love that stuff. Niall, say what? Anyway else wants to jump in and play along, please do. Meebo & Rock U team…. what do you think?

The folks from Meebo and RockYou both expressed interest in a comments to Om's post.

Marc Canter also jumps in with a post entitled Widgetcon where he writes

Om likes the fact that Dare wants to talk to startups about widgets.  He even thinks there should be a conference.
...
We’re watching these three kinds of constituents all use the same technology - and try and shoehorn their technology and business models into them.  Whether they’re called Konfabulators, widgets, gadgets, modules, blog objects - it really doesn’t matter.

It’s happening, it’s all good and we’d love to attend any sort of event around this.

I know my friends at AOL would love to attend too - and if I were a betting man, I’d say Yahoo would be on-board, as well as NetVibes and Pageflakes.

Now the question is “can we get Google to show up at such an affair?”

THis would be a PUBLIC event - right dudes?  None of this clique shit - right?

Maybe we can even get Microsoft to pay for some Alaskan King Crab legs - like the old days?

I've pinged some folks at work about this and I'm sure there'll be a couple of heads from Microsoft who'd be down with attending. I'm not from the area so I'd suck at organizing something like this from Seattle so I'll just follow Marc and Om's lead on this. I'll also ping some of our developer marketing folks to see if we can spring for food if enough people are down with attending.

To make this "Web 2.0", maybe someone should create an attendee list wiki. ;)

 

A number of recent events in the digital music space has made me start coming around to Cory Doctorow's way of thinking on DRM. Specifically, I've been debating on whether to get a Zune as my next digital music player once I'm done with my current music player. One of the issues that has come to mind is highlighted in Charles Miller's post entitled The greatest trick where he states

Meanwhile, once you’ve started buying music on iTunes, unless you start illegally breaking the DRM locks, your next DAP is going to have to be an iPod, and the one after, and the one after.

Remember when the iTunes Music Store was launched, and Apple’s public line on FairPlay was: “Yes, it’s DRM, but we fought so hard with the recording industry to make sure we can let you burn CDs and play music on multiple devices!”

The greatest trick Apple pulled was to build a market where lock-in is mandated, but convince the world that this was something they did reluctantly, at the behest of the villainous recording industry.

Like most iPod users, I don't have a ton of music that was purchased from the iTunes music store but I still don't want to end up losing that music once I switch devices. Thanks to proprietary DRM, a portion of my music library is forever tied to Apple's family of digital audio players.

On a related note, I just noticed that Napster is for sale which isn't a good sign. Before this is all over, it is likely that one or more online music services will disappear as a natural effect of competition in the marketplace. In this case, what happens to the music libraries of all the people who have purchased DRMed music from these services? When I buy a CD, I don't have to worry about losing my music if the record label goes out of business. Thanks to DRM, I now have to worry about the long term viability of the company's products before buying music. I now have to make music purchasing decisions based on whether I think iPod/iTunes or Zune/Zune Marketplace will be around in 5 years. That sucks.

I'm definitely not buying DRMed music anymore. Ripping from CDs is the way to go.

 

Twice this week I've had someone mention that even though they like Windows Live Local, they can never remember the URL. I have to admit that I sometimes end up typing http://live.local.com instead of http://local.live.com. It wasn't until this morning that I remembered that there is an easier to remember URL for accessing the site

http://maps.live.com

Brilliant. Now if only we could change the product name to Windows Live Maps. After all, Google renamed Google Local to Google Maps because of end user confusion. Anyway, kudos to the team for building such an awesome site. I've been playing with the recently released people search feature and I it's pretty sweet. This continues to be my favorite Windows Live service.

 

From the press release entitled MSN Launches Beta of Soapbox on MSN Video we learn

REDMOND, Wash. — Sept. 18, 2006 — MSN today announced the U.S. beta release of Soapbox on MSN^® Video, a user-uploaded video service that makes it easy for people to express themselves by uploading, discovering and sharing personal videos with the Soapbox community and others around the world. Soapbox will be available on MSN Video and will be deeply integrated throughout Microsoft Corp.’s portfolio of online services, including Windows Live™ Spaces and Windows Live Messenger.

“Soapbox delivers on a critical component of the MSN growth strategy of deepening audience engagement by enabling people to participate in the content experience,” said Rob Bennett, general manager of Entertainment and Video Services for MSN. “By adding a user-uploaded video service, we are rounding out our existing investments in commercially produced and original content on MSN Video.”
...
Availability

The beta of Soapbox on MSN Video is available on an invitation-only basis in the U.S. Those interested in participating in the beta can sign up for the waiting list now at http://soapbox.msn.com. Access to the beta will expand over time by enabling existing beta testers to invite a limited number of friends.

I'm on the invite list for the beta but I haven't tried out the site yet. However there is a brief overview of the site at TechCrunch in the post Microsoft SoapBox Just Launched by Mike Arrington. He writes

Om Malik says, via a commenter, that “Soapbox autodetects your browser + platform and streams WM for IE/Windows users, but Flash for Firefox/Windows and Firefox+Safari on Mac.” LiveSide says videos up to 100 MB in size can be uploaded in AVI, ASF, WMV, MOV, MPEG 1/2/4, 3GPP, DV file formats

I'll try out the service myself later this week and see if I can get any invites to share with folks who are interested in giving it a shot once they give us invites.