Marshall Kirkpatrick has a post entitled Facebook's Zuckerberg Says The Age of Privacy is Over where he reviews some quotes by Mark Zuckerburg, the founder of Facebook, on their recent privacy changes and how these changes are reflecting evolving social norms. Below is an excerpt on Marshall's take on Mark Zuckerburg's comments
Facebook allows everyday people to share the minutiae of their daily lives with trusted friends and family, to easily distribute photos and videos - if you use it regularly you know how it has made a very real impact on families and social groups that used to communicate very infrequently. Accessible social networking technology changes communication between people in a way similar to if not as intensely as the introduction of the telephone and the printing press. It changes the fabric of peoples' lives together. 350 million people signed up for Facebook under the belief their information could be shared just between trusted friends. Now the company says that's old news, that people are changing. I don't believe it.
I think Facebook is just saying that because that's what it wants to be true.
There's lots of food for thought here. At first I wondered whether Facebook would have become the global phenomenon that is today where your friends, neighbors, coworkers and old school chums are sharing the minutiae of their lives with you if it had been public by default. Then I realized that sort of thinking doesn't matter since Facebook has 350 million users today so wondering how things could have turned out years ago with a different design isn't particularly interesting.
What is interesting is considering why Facebook would want it to be true that many of their users think nothing of making their Facebook data public versus sharing it within their social network? The simple answer is Twitter.
Below is the Google Trends chart showing the difference in traffic between both sites.
In looking at the above chart, one might think it ludicrous that Facebook would have anything to fear from Twitter given that it has at least an order of magnitude more users. However compare the above chart to a comparison of news references and search queries for the phrases "search twitter" versus "search Facebook".
There are two things you learn from the above chart. The first is that the news media is a lot more interested in talking about search and Twitter instead of search and Facebook. This implies that even though Facebook has similar features to Twitter and ten times the user base, people don't talk about the power of being able to search Facebook status updates like they do about Twitter. The second is that there actually more interest from people actually doing search queries in searching content on Facebook than in searching Twitter content which is unsurprising since Facebook has a lot more users.
However the fact that status updates and other content on Facebook is private by default means Facebook cannot participate in this space even though it has the same kind of content that Twitter does but it is more valuable because they have lots more content and it is backed by real identities not anonymous users. Here's a quick list of the top of my head of the kinds of apps you can enable over Twitter's public stream of status updates that Facebook was locked out of until their privacy change
- What The Trend – Lists topics that are currently trending on Twitter and why. Often a quick way to find breaking news before it is reported by the mainstream media.
- Tweetmeme – The top links that are currently being shared on Twitter. Another source of breaking news and cool content. It's like Digg and Reddit but without having to vote on content on some geeky "social news" site.
- Bitly.TV – A place to watch the videos that are currently being shared on Twitter.
- Twittervision – A cool way to idle away the minutes by seeing what people all over the world are saying on Twirter.
- Google Real-Time search – See what Twitter users are saying about a particular search term in real-time as part of your search results
- Filtrbox – A tool that enables companies to see what their customers are saying about their products and brands on Twitter
All of these and more are the kinds of scenario Facebook could enable if their status update streams are public instead of private. People think Twitter is worth $1 billion because it is sitting on this well of real-time status updates and has created this ecosystem of services that live of its stream. However Facebook is sitting on ten times as much data yet could not be a part of this world because of their history of being a privacy centered social network. Being able to participate in the real-time search increases Facebook value and broadens its reach across the Web. With the privacy changes in place this will now be the case. Especially since 50 percent of their users have accepted the more public default privacy settings. Facebook can now participate in the same real-time ecosystem as Twitter and will bring more content that is easier to trust since it comes from people's real identities.
That said, I commend the people at Facebook for having the courage to evolve their product in the face of new market opportunities instead of being tied to their past. Lots of companies let themselves be ruled by fear and thus stick to the status quo for fear of ticking off their users which often leads to bored users. Kudos.
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