Earlier this morning, Ori Amiga posted Messenger across the Web on the Inside Windows Live blog. Key excerpts from his blog post include
Earlier today, John Richards and Angus Logan took the stage at The Next Web Conference in Amsterdam where they announced Messenger Connect – a new way for partners and developers to connect with Messenger. Messenger Connect allows web, Windows and mobile app developers to create compelling social experiences on their websites and apps by providing them with social promotion and distribution via Messenger. …
Messenger Connect brings the individual APIs we’ve had for a long time (Windows Live ID, Contacts API, Messenger Web Toolkit, etc.) together in a single API that's based on industry standards and specifications (OAuth WRAP, ActivityStrea.ms, PortableContacts) and adds a number of new scenarios.
The new Messenger Connect provides our developer partners with three big things:
- Instantly create a user profile and social graph: Messenger user profile and social graph information allows our shared customers to easily sign-in and access their friends list and profile information. This allows our partners to more rapidly personalize their experiences, provides a ready-made social graph for customers to interact with, and provides a channel to easily invite additional friends to join in.
- Drive engagement directly through chat indirectly through social distribution: By enabling both real-time instant messaging conversations (chat) and feed-based sharing options for customers on their site, developers can drive additional engagement and usage of their experiences by connecting to the over 320 million Messenger customers worldwide.
I’m really proud of the work that’s gone into building Messenger Connect. Although I was in some of the early discussions around it, I ducked out early to focus on the platform behind the new social view in Messenger and didn’t have much insight into the day to day of building the product. However I’ve got to say I love the way the project has turned out. I suspect a lot of web developers will as well.
Kudos to Ori and the rest of the team.
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