Exhibit A: From The Submarine by Paul Graham

PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how.

Exhibit B: From My Dinner With Microsoft's Jim Allchin in Thomas Hawk's weblog

Last night I had a unique opportunity to sit down with Jim Allchin, Microsoft’s Group Vice President for Platforms, for dinner along with a group of other bloggers and technologists and discuss the future development of Longhorn as well as see an early demo of the Longhorn technology firsthand.

Exhibit C: From A comment on Slashdot by Thomas Hawk about the dinner

I do feel that there is room in the world of journalism for hard news, op/ed and yes, openly biased writing where the blogger places him or her self as a participant in the news itself.

Was I thrilled to be having dinner with Allchin? Of course. I'm a huge Microsoft enthusiast. I have been an advocate of the digital home for many years and I think that Microsoft may represent our best chance possible of making the digital home of the future a reality.

Was I really enthused about Longhorn? Absolutely. From what I saw it was really was amazing. I spend hundreds of hours every year organizing digital media in front of all five of my Windows PCs. The technology that I saw will save me hundreds of hours of work going forward. This is really exciting to me at a personal level.


 

Wednesday, April 20, 2005 6:18:11 PM (GMT Daylight Time, UTC+01:00)
I anxiously await the rest of your post. I can see the Exhibits A, B, and C, but the commentary that connects the exhibits and draws some conclusions appears to be missing. Is it actually missing, or did you intend to elaborate in a follow-on post, or maybe is there a problem with the blog page or my browser that prevents its proper display? I look forward to hearing your views on PR and blogging. Thanks.

-- Jack Krupansky
Wednesday, April 20, 2005 6:24:21 PM (GMT Daylight Time, UTC+01:00)
Jack,
This is one of those posts where I want readers to draw their own conclusions. Since most of the post references my employer, I've decided to keep my commentary to myself.
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