Alex Russell has a blog post entitled ajaxWrong where he writes

Apparently a new XUL app called “ajaxWrite” was just launched. I think this thing is going to be my poster child for what’s wrong with single-renderer markup languages from now on. It might be a fine app, I haven’t used it long enough to have a strong opinion, but its marketing is truly reprehensible. I’m sure someone assured Michael Robertson that they couldn’t launch a web-ish app without tacking the word “ajax” in the title and the folks with sense were shouted down. A pity.

This thing is appropriating the necessarily amorphous terminology of “Ajax” for an implementation that is directly at odds with why Ajax is an important technology. A XUL app being billed as “Ajax” is just as laughable as a Flex or XAML app suddenly growing the same moniker. That it’s Mozilla’s walled-garden language doesn’t really excuse the gaffe.

I find this quite hilarious. I would have never thought of sprinkling technology buzzwords in the name of my product even though my product didn't use said technology. I guess that's why I'm not in marketing.


Wednesday, May 17, 2006 4:45:34 PM (GMT Daylight Time, UTC+01:00)
I've heard a joke that marketing normally picks up the word which has nothing to do with the subject: "friendly skies" of United, "happy meals" of McDonald...
Wednesday, July 5, 2006 12:30:47 PM (GMT Daylight Time, UTC+01:00)
good post
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