May 12, 2005
@ 11:02 AM

From the press release MSN Acquires MessageCast to Expand Automated Alerting Services 

The MSN® network of Internet services today announced that it has acquired substantially all the assets of MessageCast Inc., a leading provider of automated alerting and messaging technology that currently supports the MSN Alerts service. This acquisition builds on the robust MSN Alerts platform, enabling tighter integration with the MessageCast technology. It also extends MSN Alerts to new content channels, helping to expand the ability of MSN to connect consumers to the information and people they care about most.

MSN Alerts empowers consumers to receive time-sensitive information from sources such as MSNBC, Fox Sports, Xbox®, MSN Hotmail®, MSN Money and other content partners. MSN has worked with MessageCast since 2003 to make it easier for content providers to offer free MSN Alerts services to MSN customers. These alerts can be delivered via any combination of MSN Messenger, Microsoft Windows® Messenger, e-mail and text messaging on mobile or handheld devices that are compatible with MSN Mobile. The service is currently offered in Chinese, English, French, German, Japanese, Korean and Spanish, and is available throughout the U.S. as well as select markets in Europe and Asia.

MessageCast was an obvious acquisition target and we've been working so intimately with them I'd wondered why they weren't part of MSN. By the way, if you're an MSN Spaces user you can read Ryan's post Got Alerts? from last year to find out how to enable MessageCast alerts for your space. This gives your readers yet another way to get updated about changes to your space in case they aren't savvy enough to use an RSS reader.


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